Shopping for ED treatment online can feel like navigating a maze—and both Roman and Hims know it. These big names try to make things friction-free for guys tired of awkward doctor visits, enormous wait times, or confusing pharmacy lines. But just how easy is it to get care from these platforms, and does that "easy" mask real-quality medical attention?
Let’s talk first about how you, as someone actually dealing with ED, connect with a licensed doctor. Both Roman and Hims tout their streamlined telemedicine process. But here’s what’s behind those promises. With Roman, once you set up your account, you answer a straightforward medical questionnaire—not intimidating, honestly, but no voice chat at this step. Only after a licensed provider reviews your info do you get messaging access. If the doc thinks it’s needed—or if you request it—you might score a video call. No copays. Just the set medication price, which covers the whole exam.
Hims, in contrast, doesn’t actually force a video call in most states. Much of their evaluation rides on that initial Q&A and provider review—again, usually through chat. Why? It streamlines the business and fits the reality that most ED cases do not require in-person, or even on-camera, evaluation. That’s practical but can feel impersonal. More clinical nuance might get missed unless you raise a red flag about your health or symptoms. Hims, like Roman, does allow scheduled video visits if the provider thinks they're needed.
Are you thinking, “But is this legit? Are doctors actually involved?” Yes. All providers are board-certified (MDs, DOs, nurse practitioners, and PAs) who are licensed in your state. The law doesn’t mess around here. They’re not some bots clicking boxes or rubber-stamping scripts. But in practice, you probably won’t get a true back-and-forth with a doctor unless you push for it. That’s something both companies have in common—they’re about covering the most common ED situations efficiently, but the personal touch is often on you to seek out.
One issue guys often overlook: support after the prescription. If your meds aren’t working, or you get side effects, how easy is it to talk to a doc? Roman shines here. They encourage follow-up questions via secure messaging, and you don’t have to dodge customer service reps to get answers. Hims offers good support, too, but most feedback points to Roman’s service feeling a little warmer, maybe because their care feel is closer to a traditional office—just online.
Now let’s bust a myth: You’re not actually "stuck" if you want to change things up. These sites let you switch providers or transfer your case if you feel like you’re being rushed or aren’t heard. You have options, especially if you want an ED service that values ongoing care. Check out some of the top alternatives to ZipHealth for online ED medication to compare other services aiming to do things better.
If you’ve ever seen a “miracle pill” ED ad pop up online, you know why so many guys are wary about medication quality from telehealth brands. The big secret? Both Roman and Hims source their ED meds—from sildenafil (generic Viagra) to tadalafil (generic Cialis)—the same way as regular brick-and-mortar pharmacies: through licensed U.S. manufacturers and pharmacy partners. You’re getting the real deal, not some weird overseas generic with sketchy origins.
Roman is up-front about their United States-based pharmacies, each one licensed at the federal and state level. That’s not just about safety—they’re legally required to comply with patient privacy, pharmacy verification, and FDA reporting rules. Hims does the same, although sometimes their pharmacy partners may shift depending on your location and supply. Neither service lets you choose which pharmacy your meds come from, but rest assured, you’re protected by American pharmacy laws.
Some guys are obsessed with blue pills—but it’s all about what’s inside. Roman’s sildenafil, for example, is bioequivalent to Pfizer’s brand-name Viagra. Same for Hims. Both companies can also offer brand-name Viagra or Cialis, but they’re not shy about pushing generics, since they’re dramatically cheaper (often 10x less per dose, no joke). If you want the name brand, be ready for sticker shock. But if you just care about results, generics from these platforms work exactly the same, as required by law.
Subscription is the name of the game. Roman and Hims both steer you toward a subscription model—think "refills without thinking." The upside: no running out; the downside: some guys end up stockpiling or paying for more than they use. Both let you tweak your plan through your account, but if you’re the type who only needs a pill every blue moon, it helps to log in and adjust so you’re not wasting cash.
For those curious about alternatives or specialty needs (maybe you can’t take standard PDE5 inhibitors—Viagra, Cialis, etc.—or you want compound solutions), neither Roman nor Hims can really help. That’s when it pays to look at alternative ED providers or compounding pharmacies, though you’ll pay extra and deal with more paperwork. Still, Roman and Hims cover the bases for 95% of needs and stick to FDA-approved options.
Here’s an interesting twist: insurance. Almost no online ED service will bill your insurance for the consult or the meds, even though both Roman and Hims accept FSA/HSA cards. They explain it’s due to insurance red tape (plans rarely cover brand or generic ED meds anyway). For many men, paying out-of-pocket is simpler than wrangling with an insurer for a "cosmetic" medication. Of course, if you need ED pills for a different medical reason (like prostate surgery recovery), you might get partial insurance coverage through a local doctor instead.
Let’s get down to dollars and details. What will all this actually set you back? Prices shift based on market rates, generic/brand choice, and “intro” offers. As of April 2025, Roman advertises generic sildenafil for around $2 per 20 mg tablet if you subscribe—hard to beat. Hims is right there, sometimes a few cents less per dose, but your price depends on the number of tablets you buy monthly. Brand-name meds are a different story—think $70+ per dose, and most platforms don’t discount much.
Both platforms charge no consult fee; it’s baked into the medication cost. That makes pricing transparent, but does mean you’re paying for your prescription even if you only want a consult. If you decide not to fill the script, you can cancel the medication, but you don’t get a refund for the time spent with the doc. This is the trade-off for privacy and speed.
Privacy and packaging matter, and both Roman and Hims score well. Orders arrive in discreet packaging, labeled only with your name—no big “ED” or "Viagra" signs for nosy roommates or neighbors. Your prescription data is stored securely and never shared with anyone else. If you’re someone who values stealth and control, these two are essentially tied.
Let’s settle the big question: does one platform blow the other out of the water? The difference is subtle, not extreme. Roman has a slight reputation edge for friendlier post-purchase care but often costs a tad more, especially if you want the most flexible plans or rare dosages. Hims leads on simplicity and often has the lowest bulk or subscription rates, but its system can feel colder or more “assembly line.”
One wild card in this head-to-head is how each company is pushing boundaries with sexual health beyond ED. Hims is branching out with newer sexual wellness products, mental health options, and skincare—all under the same portal. Roman is focusing harder on men's general health, including heart health and testosterone screening, as add-ons. If you want an all-in-one "men's health" spot, that might sway you.
You might wonder, how many guys trust these online services? Data from 2024 shows millions of men have used telehealth for ED treatment—with Roman and Hims topping usage charts in North America. Surveys say that over 70% of users were satisfied with privacy and convenience, but only about half felt ongoing check-ins covered all their concerns. That’s why reading reviews and understanding the trade-offs before you sign up is so important.
Not every situation fits a template. Traveling abroad? Prescriptions from Roman or Hims may not be honored overseas, so bring enough to cover your trip but don’t risk customs. Have a complex health condition—or worried about ED as a sign of heart trouble? It’s smart to do a proper in-person checkup with a local doctor even if you grab ED meds online.
If you ever get the sense you’re just another number in these systems, remember: you can always look for alternatives to ZipHealth that specialize in more hands-on, independent care. The market’s getting crowded, and that’s good news for anyone who wants a service that actually puts people first, not just prescriptions.
Bottom line: Roman and Hims are safe, no-nonsense ways to get ED help without awkward waiting rooms. The real difference? A blend of service style, small details in care, and how much choice you want. Pick the one that feels like it fits you best—or try out a few until you land on the one that really delivers what you need. Your health, your rules.